Publish and schedule Threads posts from the social planner.
Wednesday afternoon, and somebody is rewriting Monday's post for the fourth time because Threads was the account nobody set up properly.
Your audience drifted onto Threads, so now there is a fifth account waiting to be fed. The work is not the posting — it is the writing of the same thing again, in a slightly different shape, for a channel you never planned to be on. Threads is written and scheduled where the rest of your content already is. What you have already published there comes across with it, so the piece that landed in March is one you reuse rather than rewrite.
Reach for it when your team is retyping the week's message for yet another account. It suits a business whose audience has partly moved there. Reuse a good post rather than write a fresh one for it. The account is added in the planner, beside the ones you already run.
Need more than it doesTell us what the connection has to do and we will wire the rest of it.
You will find it under Marketing → Social Planner, where you add your accounts. A Threads account is added by signing in with the Instagram account it belongs to, as Threads itself works.
Open the setup guide →
No. Take a Threads post that worked and send it out again as it is. Text, image, video, carousel or GIF, rebuilt by nobody. Most of the effort a fifth account costs is rewriting, and that is the part this removes.
They come in on their own, with the caption, the media and how they did. Your calendar shows what actually went out, not only what was planned here. That history is what you clone from.
Your recent posts come in to start with. It can be set to reach back roughly a year when you want the longer record. That is usually the point at which last year's seasonal post becomes useful again.
No, and this is worth knowing before it happens. What comes across travels one way, from Threads to here. A post you remove in the Threads app stays visible in your calendar. Do the tidying up on the Threads side, and treat what is here as the record of what went out.
Text, images, video, carousels and GIFs, with emojis and hashtags behaving the way they do in the app. There are several ways to keep the queue filled, and the setup guide covers them.
Your pipeline, your data. Not a slide deck.