An estimate, not a quote. Workflow AI cost depends on the model selected, domain pricing varies by TLD, and WhatsApp per-message fees are charged directly by Meta. Rates are quoted and billed in USD.
AI features
Included with the AI Employee add-on — switch it on and these stop being metered.
FeatureUnitRate (USD)Qty / moContent AI — imagesiAI generates images for your content — social posts, blog headers, ad creative.per image generated$0.12Content AI — wordsiAI writes copy for you — emails, landing pages, social captions. Billed per 1,000 words generated.per 1,000 words$0.18Conversation AIiAI handles live chat on your site or in automations — answers leads, books appointments, covers the FAQs. Charged per message.per message$0.028Funnel AIiAI builds a whole funnel — pages, copy and structure — from a prompt. Most businesses use this a handful of times.per funnel built$1.98Reviews AIiAI writes a personalised reply to each Google and Facebook review. Charged per response generated.per response$0.04Voice AIiAn AI voice agent taking inbound or outbound calls — books appointments, qualifies leads, answers questions. Charged per minute.per minute$0.182Workflow AI — inputsiAI inside an automation reading or classifying content — an incoming email, a form. Billed per 750,000 words processed.per 750,000 words$0.90Workflow AI — outputsiAI inside an automation generating content — drafting a reply or a summary. Billed per 750,000 words produced.per 750,000 words$3.60
Email
FeatureUnitRate (USD)Qty / moEmails sentiOutbound email through the platform — newsletters, sequences, follow-ups. Billed per 1,000 sent.per 1,000$1.00
Phone — South Africa
FeatureUnitRate (USD)Qty / moNational numberiAn 087 national number, reachable from anywhere in South Africa and not tied to a dialling code. This is the type the platform offers for South Africa. Charged per number per month.per number / month$1.50Local numberiA local South African landline-style number tied to a dialling code, for tracking calls, SMS or forwarding. Charged per number per month.per number / month$1.80Mobile numberiA South African mobile number (08x), for when the business needs a cell-style number.per number / month$4.80Outgoing callsiPer-minute charge on outgoing calls to South African numbers. Inbound calls are not charged per minute.per minute$0.0599SMSiSMS to South African numbers. A segment is about 160 characters — a longer message uses several.per segment (~160 chars)$0.1355
Phone — United States
FeatureUnitRate (USD)Qty / moLocal numberiA US local number on your account, for calling, SMS or tracking US leads. Required before you can text US contacts.per number / month$1.73Outgoing callsiPer-minute charge on outgoing calls to US numbers.per minute$0.0168SMSiSMS to US numbers. A US local number is required first. A segment is about 160 characters.per segment (~160 chars)$0.01
Utility
FeatureUnitRate (USD)Qty / moAuto-complete addressiFills and validates address fields on your forms, which keeps captured lead data clean. Charged per completed lookup.per lookup$0.01DomainiRegister a domain through the platform. It is an annual fee of about $15, shown here as its monthly equivalent, and it varies by TLD.per domain / month$1.25Email validationiChecks an address is real and deliverable before you send to it, which protects your sender reputation. Charged per address checked.per address$0.0037Premium triggers & actionsiWorkflow actions beyond the standard set — conditional logic, third-party triggers, custom integrations. Charged per execution, and free while Workflow Pro is on.per execution$0.015
WhatsApp
Requires the WhatsApp add-on. These per-message fees are billed by Meta, not by us, and Meta's rates move — hence the tilde.
Template typeUnitRate (USD)Qty / moMarketing messagesiPromotions, offers and newsletters — anything that markets the business. Meta's highest per-message rate.per message~$0.08Utility messagesiTransactional messages a customer action triggers — booking confirmations, reminders, receipts. Lower than the marketing rate.per message~$0.03
Notes
Workflow AI cost depends on the model selected.
Domain pricing varies by TLD.
WhatsApp per-message fees are charged directly by Meta.