For owners working on the business, not in it

Your business runs while you don't

We give your business one place to run on — every enquiry, quote, job and follow-up in the same system — then build the automations and pages around it, and keep the whole thing running. With AI that picks up the phone when you cannot, nothing gets missed while you are on site.

4.9 from 19 Google reviews Read them →
23h Admin hours saved per week
9 Tools replaced by one flow

A client example · one client's first year

Fig. 01 — One enquiry, answered
Tuesday Missed call · 16:40
Sent automatically 16:40 Sorry we missed your call. This is Marnu at Coastal Plumbing — how can we help?
Marie 16:44 Hi, do you do same-week installs?
Sent automatically 16:44 We do — this week is open. Pick a time that suits you: coastalplumbing.example/book
Marie 16:51 Booked Thursday 9am. Thanks for coming back so quickly.
Thursday
Sent automatically 08:00 Reminder: we are with you at 9am today.
Sent automatically 15:30 How did today go? A quick review helps us a lot: Write a review

Four of those six went out on their own · nobody was watching the phone

Introduction 01 02 03 04 05 / 05

You did not plan to run the business out of a spreadsheet and a group chat.

It grew that way. One workaround at a time.

Now every job needs somebody to push it along, and the ones nobody pushes go quiet.

That pushing follows rules. Rules are the part a machine can do.

So we set it up, and we run it with you.

See it work

One enquiry. Six things that happen without you.

Most people have never watched this happen. Here is a real enquiry going through the system — press the button and watch it run.

Input A client enquiry Name Jordan Meyer Email jordan@northbound.co

Which of yours could run like this?

Thirty minutes on a call and we will tell you — free, and you keep the list either way.

Book a call
Enquiry → quote sent · idlerunning
01 Form submitted New enquiry from the website 0.2s
02 Contact created Deduped against 1,204 existing records 0.9s
03 Quote drafted Line items pulled from your rate card 1.6s
04 Email sent PDF attached, terms included 2.4s
05 Follow-up scheduled On a schedule built around your business 3.1s
06 Owner notified One line in the team channel 3.7s
What clients say

Reviews, as they were left

Is this you

We are not for everyone

It is a short list and it is worth reading, because the wrong fit wastes your money and our time. If you are on the right, we will say so on the call rather than sell you something.

This is for you if
  • Enquiries come in faster than you can answer them
  • You are the reason things move, and that has become the problem
  • A job has been lost this year because nobody followed up
  • You want to work on the business instead of inside it
It is not, yet, if
  • The phone is not ringing yet — spend the money on getting leads first
  • You want to own and host the software yourself
  • You want someone to hand it over and disappear
  • Nothing is actually broken and you are only curious
What it costs you

Every missed follow-up is a customer calling someone else

Nobody logs the follow-up that never went out, so it never shows up as a problem and it keeps happening. Put your own numbers in and see what a year of it is worth.

7×

as likely to reach a real conversation when a new enquiry hears back within the hour. Nobody decides to stop following up. The week gets busy, the third message never goes out, and work you already paid to win quietly becomes somebody else's. There is no report for the job that never happened, so next month you buy more enquiries and pour them into the same gap.

Source — Harvard Business Review, 1.25 million online leads
How it works

One setup call to start. Built out only if you need it.

Two separate things, so you are never paying for work you did not ask for.

01

The call

One hour. We follow one job from enquiry to invoice and mark every place it stalls, so you see what each one costs before anything is built.

Free
02

Onboarding

A guided 60-minute setup call. Your branding and business details, your email, phone and WhatsApp connected, contacts and pipelines in, the app on your phone, and your website contact form replaced with one that reaches the system.

Once-off · free on annual
03

A build, only if you need one

The automations that fit how your jobs actually move, the site or landing pages that feed them, an integration written for you, a migration. Quoted before it starts, never added to an invoice as a surprise.

Quoted, or by the hour
04

You can run it yourself

You get your own logins and a session showing your team how it works, so nothing about your setup is a secret only we know. The platform is licensed through us month to month — no fixed term, and you can stop any time by telling us before your next invoice date.

Month to month
What you're handed
  • Your own login to the dashboard
  • A training session with whoever uses it
  • Your setup recorded on your account, so any of us can pick it up
  • A named contact who knows your setup

Any build is quoted before it starts.

One client, first year
23h Admin hours saved per week
9 Tools replaced by one connected flow
1 Place to look instead of nine

A client example — one installer's own figures, over their first year. Yours depend on what you run today, which is what the call is for.

Who you deal with

You deal with people who know your setup

Your setup is written down on your account — what was built, why it was built that way, and what it touches. So whoever picks up already knows how yours works. You are not starting from scratch every time you ask a question.

What we do
Build the system that runs the business, so you can work on it instead of in it
Who it suits
Owners who are growing and have outgrown doing it by memory
Where it runs
One platform we set up and run for you — enquiries, quotes, follow-up, invoicing

Lourens Swart

Founder

We set up the platform, build the automations and the sites around it, and keep the whole thing running.

Questions

Fair questions

The ones people actually ask on the call, answered before you have to book one.

Do we have to throw out what we use now?

The system replaces the scattered tools you use to chase work — enquiries, quotes, follow-up, reminders. What you use to do the work itself stays where it is: your accounting, and any specialist software your trade runs on. We go through your list on the call and tell you which is which, before anything changes.

Are we locked in to you?

Not by a contract. There is no fixed term — you can stop any time by telling us before your next invoice date. The platform is licensed through us, so the system runs while the subscription does. Your contacts and your data are yours, and you can take them with you.

Is my business too small for this?

If leads are coming in faster than you can answer them, it is the right size. If they are not coming in yet, spend the money on getting them first — we will say so rather than sell you a system with nothing to run through it.

We tried something like this and it did not stick. Why is this different?

Usually because somebody bought a tool and left the team to work out the rest. We set it up around how your jobs already move, and we do not hand it over until it has run on real work — not a demo.

Will customers be able to tell it is automated?

They will notice they heard back quickly. The messages are written in your words and sound like your business, and anything that needs a real answer comes straight to you rather than being answered by a machine.