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17 Oct 2026 · 2 min read

Explainer

Business texting: send the texts customers are waiting for

Business texting works when the customer is already waiting for news. Six short texts cover most jobs, from the first reply to the review ask.

Business texting: send the texts customers are waiting for

The van is on its way. One text says so.

A customer books a job for Tuesday morning. Then they hear nothing. Tuesday comes, and they stay home and watch the street. By 10 am they’re not sure you’re coming. By 11, they’ve booked another company, just in case.

Your crew was already on the way. The customer just couldn’t see it. One short text would have shown them. That’s what business texting is for. It tells people what they’re waiting to hear, when they’re waiting to hear it.

What should a business text its customers?

Send the texts that answer what a customer wants to know. Did my booking go through? When will you get here? When do I get the price? Each text is short and says which business it’s from.

Three texts win the job:

01The first reply. “Hi, it’s [your business]. Sorry we missed your call. What do you need done?”
02The quote. “Your quote is ready. Any questions, just reply.”
03Booked. “You’re booked for Tuesday at 8 am. Reply to change it.”

Three more get the job done and bring in the next customer:

04The day before. “See you tomorrow at 8 am. Need to move it? Just reply.”
05On the way. “Sam is on the way. About 20 minutes.”
06The review ask. “Thanks for having us. Would you leave us a quick review?”

Example wording. Write yours the way you talk.

Every one of these answers a question the customer has right then. That’s why they get read. A text with no question behind it is just noise.

Two of these have their own posts. Here’s how a missed-call text buys you time. And here’s how to follow up a quote without nagging.

A good business text answers a question the customer was about to call and ask.

Why do these texts get skipped?

Because you’re busy doing the job. The on-the-way text gets skipped on a busy day. The quote never gets its second ask. The review ask waits until you remember, and by then the customer has moved on. That’s how leads go cold while you’re doing the work.

In Income Mavericks, texts like these can send themselves, with wording and timing that fit your week.

The customer on Tuesday doesn’t need a deal. They need to know the van is coming.

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