Business texting: send the texts customers are waiting for
Business texting works when the customer is already waiting for news. Six short texts cover most jobs, from the first reply to the review ask.
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Explainer
Good work earns a review, but it rarely collects one. Ask every customer, on the day, with the link in the message. Then ask once more.
The work earned it. Someone still has to ask.
The job went well. The customer said thanks at the door, and meant it. They said they’d leave you a review. Then they shut the door, made dinner, and forgot. Nobody was rude. Nobody asked again.
That is where the reviews go missing. The work was never the problem. The ask just never arrived. Say you finish ten jobs a month and nobody asks. That’s 120 happy customers a year who meant to say so and didn’t. And they were willing. BrightLocal surveyed 1,026 US adults in 2025. 96% said they were open to writing a business a review.
Ask every customer, on the day, with the link in the message. Then ask once more if they don’t click. Google gives every business profile its own review link, so one tap opens the stars. Nothing about your work has to change. Only the asking does.
Four things do the work:
No. Google’s policy for Maps reviews is plain. A business must not “discourage or prohibit negative reviews, or selectively solicit positive reviews from customers.” You also can’t offer a discount or a free service in return for a review.
That’s less of a risk than it sounds. You did good work, so ask everyone and let them say it. A page of honest reviews, with the odd four stars in it, reads like a real business.
None of the four is hard. They’re just easy to drop on a busy day. The van is packed and the next job is waiting. The ask slips to tomorrow, then to never. It’s the same gap that makes leads go cold. The next step waits on someone to remember it.
So the asking should send itself. In Income Mavericks, marking a job done sends the review request. It goes by text, email or WhatsApp. Anyone who hasn’t clicked gets a reminder. When a review comes in, it drafts a reply. That’s review management, and it’s part of The Optimiser package.
The wording is yours, and the timing runs on a schedule built around your business. Setting it up is part of an automation build.
None of this is clever. Good work earns the review. Asking on the day, with the link in hand, is what collects it.
Business texting works when the customer is already waiting for news. Six short texts cover most jobs, from the first reply to the review ask.
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The next caller reads a bad review before they ring you. Answer it the same day, short and in public. Only a review that breaks Google's rules comes down.
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