The structure is the deliverable. Every headline, paragraph and question on this page is placeholder written to brand voice at realistic length — the promise, the cost list and the two doors need Lourens's words before it goes live. No statistic on this page is ours: the annual figure in the dark band is worked out from numbers the reader types, seeded with a plausible example, and the only fixed price is the real $49 platform one.
Nobody decides to stop following up. The week gets busy, the third message never goes out, and an enquiry you paid good money for quietly becomes somebody else's customer.
A lead going cold never looks like a loss. It looks like a quiet week. So the cost turns up somewhere else — in the ad spend that bought the enquiry, in the month that came in under, in the conviction that you need more leads when you already had enough of them.
And it is never the first message that is missing. It is the third. The follow-up that closes is the one nobody has time to send — so the work that brings the money in is the first thing a busy week drops.
And you will never know which ones. There is no report for the deal that never happened — so next month you buy more enquiries and pour them into the same gap.
Once to get the enquiry, and again to replace the one that went quiet. The second bill arrives as next month's ad budget, and it never stops arriving.
Someone enquiring is enquiring three times. Whoever answers first gets the conversation, and the other two spend it arguing with a decision already half made.
A campaign that brought good enquiries and one that brought rubbish look identical when the follow-up is inconsistent. So the next spending decision is a guess, and so is the one after it.
You can say which enquiries came in last week. You cannot say which ones are still waiting on you. If the answer to "who have we not heard back from" is a scroll through somebody's phone, this is the page.
If every enquiry is answered within the hour and nothing sits unattended, the leak is further down the line. Try quotes take too long instead.
Not a reminder to follow up. The follow-up itself — written once, in your words, and sent whether or not anyone is at a desk.
Whatever the source — form, missed call, message, referral — the first reply goes out immediately, and it says something useful.
No answer becomes a second message, then a third, across the channel they used. It stops the moment they reply.
Not an inbox. A list of open conversations in the order they went quiet, so nothing depends on remembering.
A Saturday afternoon enquiry, with nobody at a desk. The timings are the shape of a real sequence; names are illustrative.
We take your enquiry sources, your words and the way you actually sell, and put the sequence in place. You approve the messages; we own everything behind them. Quoted before it starts.
Income Mavericks is where the conversations, the sequences and the list of who is owed a reply live. If you would rather set it up yourself, that is the same system without us in it.
Only if you write it that way. The messages are yours, approved before anything sends, and the whole point is that they read like the note you would have sent on a good day.
A reply ends the sequence immediately, and so does a booking. There is a fixed number of messages and a decided gap between them — chasing forever is a worse problem than not chasing at all.
Yes. We build on Income Mavericks and only on Income Mavericks — it is the one platform we know well enough to be accountable for. Your contacts and history come across, and what you are paying your current CRM stops.
The first reply and one follow-up can be live quickly; the full sequence takes as long as it takes to agree the words. We scope it on the call rather than quote a number here.
Most businesses have two of these at once, and fixing one usually exposes the next.
An hour. We go through where they stopped and what would have kept them going.