Nobody decides to stop following up on a lead. The week gets busy. The third message never goes out. And the inquiry becomes someone else's customer.
Every inquiry cost you something: the ad that bought it, the flyer, or the time your salesperson spent on it. A lead going cold never looks like a loss. It looks like a quiet week, so nobody fixes it. Put your own numbers in and see what a year of it is worth.
as likely to reach a real conversation when a new inquiry hears back within the hour.
Source — Harvard Business Review, 1.25 million online leadsNot a reminder to follow up. The follow-up itself — written once, in your words, and sent whether or not anyone is at a desk.
A form, a missed call, a text or a Facebook message. The first reply goes out straight away, in your words, and asks what you would ask.
No answer gets another message, then another, on a schedule you agree. It stops the moment they reply.
Not a pile of unread messages. One list of every open inquiry and where it is up to, so nothing depends on someone remembering.
A Saturday afternoon inquiry, with nobody at a desk.
Illustrative.
We take your inquiry sources, your words and the way you actually sell, and put the sequence in place. You approve the messages. We look after everything behind them. Quoted before it starts.
Income Mavericks is where the conversations, the sequences and the list of who is owed a reply live. If you would rather set it up yourself, that is the same system without us in it.
Illustrative. Names and values are examples.
Only if you write it that way. The messages are yours, approved before anything sends, and the whole point is that they read like the note you would have sent on a good day.
A reply stops it straight away, and so does a booking. You agree how many messages it sends and how far apart. Chasing forever is worse than not chasing at all.
Usually, yes. We build on Income Mavericks and only on Income Mavericks, because it's the one system we know well enough to answer for. Most businesses we work with don't have a system yet, but if you do, we import your customer list for you. Automations you already run there get rebuilt, and that is quoted separately from setup. Once they're running, the old subscription can stop.
It depends on how much there is to set up: where your inquiries come from, how many messages, and the words in each. We agree the timing with you before we start, rather than guessing here.
Most businesses have two of these at once, and fixing one usually exposes the next.
We go through where they stopped and what would have kept them going.