The structure is the deliverable. The day in Fig. 01, the three trade problems and every question on this page are placeholder written to brand voice at realistic length — they are the shape a real trade's day and objections take, and they need Lourens's words and a tradesman's ear before it goes live. No statistic on this page is ours and no client is named; the only fixed price is the real $49 platform one.
You are not behind a desk, and nobody in this trade ever will be. So the work that happens at a desk — answering, quoting, chasing, reminding — happens at ten at night, or it does not happen at all.
On a roof. The phone rings out in the van.
They rang the next one.
Customer chases the quote you promised Friday.
It is on the back of a job sheet.
One inquiry on WhatsApp, one on the website.
Neither is where the other is.
Quotes at the kitchen table. Three of five done.
The other two go quiet.
Invoice sent. Nobody asks for the review.
Their neighbour reads someone else's.
Five hours. All five cost you money. None of them are yours to fix.
This is one trade's Tuesday, written from the calls we take — not an average we measured. If three of these hours are not yours, the page below is not for you either.
See what changes ↓Your constraint is not discipline. Your hands are full.
Your best salesman has both hands full, so every inquiry waits for a gap in the work — and the gaps are not when people are deciding.
You cannot price this from a message, so the inquiries that turn out not to be real cost you the same drive as the ones that do.
Nobody on the vans can see what moved, so the afternoon gets rebooked by phone — three calls to find out what everyone already half knew.
If someone answers your phone all day, the trade is not your constraint — start from what is broken instead.
The phone rings out.
Texted back in 40 seconds.
The Friday quote.
Sent Friday. Chased itself Monday.
WhatsApp and the website.
One list.
Three of five quotes.
Nothing left on the table.
No review asked for.
Asked at 16:10, while they were pleased.
All five, handed over. Answering first — nobody chases a quote for a call nobody answered.
A text goes back within the minute asking what they need and where. You read it off the ladder, and they are still yours.
Calls, WhatsApp, your website form, the one your mate passed on — in order, marked with who is still owed something.
You send it once. Day three and day seven are not yours to remember at the kitchen table.
Nobody touched a screen until the survey was already in the diary.
A chased quote for an inquiry nobody replied to is chasing a stranger. Answering first, or nothing else pays.
If you are the only person who can be late, a text back and a list is the whole build. We will say so on the call.
At four o'clock they are pleased. By Friday they are busy. The ask goes out while the van is still on the street.
Two vans or more, and the owner still answers the phone.
Enough inquiries that some go unanswered. If none do, you do not have this problem yet.
Subcontract-only, with the main contractor's office doing the answering. The leak is theirs.
Someone who wants a system to check between jobs. This one is built so you do not.
We say which on the call, and we have said no.
One call about your hours, then we build it in the order above, write the messages in your words and hand it over. Quoted before it starts; the platform is yours after.
Messages tuned as you hear how they land, new sources wired in, the list watched, and a short monthly note on what leaked and what did not. Monthly, and it stops when you say.
Rather run it yourself? It all sits on Income Mavericks — $49 a month for the answering, the list and the chasing; $129 with reviews and marketing. Same system, you in it instead of us.
If it needs you to keep it up, it has failed. You get a text you can answer like a text and a list you can look at when you want to.
They still talk to you. What goes out without you is the acknowledgement — got your message, here is when we can come — which is what they currently wait a day for.
Yes. We build on Income Mavericks and only on Income Mavericks — it is the one platform we know well enough to be accountable for. Your contacts and history come across, and what you are paying your current CRM stops.
An hour on the phone and your last two weeks of inquiries however they exist — phone log, inbox, a notebook.
An hour, after six if that is easier. We say which hours we would take off you.