In today’s fast-paced digital world, potential clients expect quick and personalized interactions on platforms like Instagram and Facebook.
But if you’ve ever tried keeping up with DMs after a successful post, you know it can get overwhelming—fast. That’s where DM automation steps in.
At Techanisms, we’ve been helping businesses turn social media attention into real conversations through smart automation. In this post, we’ll break down what DM automation is, why it matters, and how tools like Income Mavericks make it easy.
DM automation refers to setting up systems that automatically respond to social media comments or messages with pre-crafted replies—without making it feel robotic. Think of it as your virtual assistant, one that never sleeps and always engages.
When someone comments on your Instagram post with a keyword like “Free” or “Consult,” they instantly get a message in their inbox that guides them to the next step—whether it’s booking a call, downloading a guide, or joining your community.
Example:
A business coach posts: “Comment ‘PLAN’ to get a free business growth checklist.” Someone comments “PLAN.” They instantly receive a DM saying, “Hey! Excited to share the checklist—can I email it to you? What’s the best email to send it to?”
This creates a natural flow that builds trust and filters genuine leads. And you capture their information to continue the conversation.
The more people comment on your posts, the more reach you get. That’s just how Instagram and Facebook work. DM automation encourages comments, which fuels visibility—and curiosity.
Example:
Income Mavericks ran a post that said: “Want our free lead follow-up script? Comment ‘FOLLOW’.” Over 50 people engaged, and the post kept gaining traction for days.
We use slight delays and varied responses so it never feels like a copy-paste. A comment might trigger a reply like:
This keeps the tone friendly and human.
Asking for a quick comment is way easier than expecting someone to fill out a form. Plus, DM open rates tend to be significantly higher than email.
Once someone responds in the DM, you can ask for their email and name (always politely), add them to your CRM, and continue the relationship through email nurturing or sales pipelines.
Example:
A user comments “FREE” on your post. They get a message asking for their email. Once they reply, their info is saved in your Income Mavericks’ database and they’re tagged as a lead.
You now have a warm prospect in your funnel—without lifting a finger.
Income Mavericks includes ready-to-use templates and workflows for Instagram and Facebook comment automation.
Whether you’re offering a free consultation, guide, or access to a members-only community, you can:
No complex setup. Just results.
Turn post comments into lead records, follow up with valuable content, and nurture them over time.
Give away ebooks, training, or community access instantly without manual back-and-forth.
Use automation to qualify interest and drop your booking link only to those who are truly in.
DM automation isn’t about replacing human connection—it’s about starting the conversation in a smart, scalable way. If you’re posting content but not capturing leads, you’re leaving opportunity on the table.
With Income Mavericks, you can turn a simple comment into a conversation, and a conversation into a customer.
Ready to make your DMs work for you? Let’s automate that.
