Business Success

Resources driving success for businesses like yours
We only recommend tools, platforms, and resources that we use ourselves at Techanisms or Income Mavericks. These aren’t just links — they’re part of our actual tech stack. Some of the links are affiliate links, but there’s no extra cost to you. In fact, they often include exclusive perks.

Books That Changed How We Work

Better thinking builds better businesses. These books shaped how we work.

$100M Offers

Alex Hormozi
Create offers so good people feel stupid saying no.

Why We Recommend It: We’ve used these principles to rethink how we position Income Mavericks and our consulting. Practical, direct, and zero fluff.

Buy on Amazon

$100M Leads

Alex Hormozi
Lead generation through organic, paid, and earned traffic.

Why We Recommend It: It breaks down lead generation in a way that’s tactical and testable. We’ve used several frameworks from this book directly in Income Mavericks campaigns — and they work.

Buy on Amazon

The E-Myth Revisited

Michael E. Gerber
Why most small businesses fail — and how to fix it with systems.

Why We Recommend It: This is the foundation of everything we do with automation. It teaches you how to stop being the business and start building the business.

Buy on Amazon

Traction: Get a Grip on Your Business

Michael E. Gerber
A practical framework (EOS) for running a more structured, less chaotic business.

Why We Recommend It: We’ve used EOS to bring order to the madness — better meetings, clearer priorities, and a team that actually knows what’s going on. It’s like installing a business operating system.

Buy on Amazon

No B.S. Direct Marketing

Dan S. Kennedy
A brutally honest guide to direct response marketing - no fluff, or vague branding nonsense.

Why We Recommend It: We’ve used EOS to bring order to the madness — better meetings, clearer priorities, and a team that actually knows what’s going on. It’s like installing a business operating system.

Buy on Amazon

No B.S. Direct Marketing

Russell Brunson
Structuring online funnels to turn visitors into customers and repeat buyers.

Why We Recommend It: This book clarified how to build a value ladder and connect your offer to what people actually need — not just what they say they want.

Buy on Amazon

Core Tools

Our go-to platforms for automation, CRM, and getting work done faster.

Income Mavericks

A comprehensive CRM platform, offering advanced marketing, sales, and client management tools to boost your business engagement and growth.
Link

ClickUp

ClickUp is a versatile project management tool that streamlines tasks, collaboration, and productivity for teams of all sizes.
Link

Google Workspace

Upgrade from free Gmail! Get professional email and collaboration tools with Google Workspace under your domain.
Link

Techanisms Tools

Simple tools we’ve built to save time, automate marketing, and support your business growth.

UTM Generator

Easily create custom UTM URLs to track your marketing campaigns. Our tool helps you monitor traffic sources, optimize strategies, and boost ROI with precision.
Link

WhatsApp Link Generator

Generate a WhatsApp chat link instantly! Let people message you without saving your number. Perfect for businesses, social media, and customer support.
Link

Techanisms Resources

Tips, strategies, and insights straight from our experience building businesses and helping clients succeed.

YouTube

Discover expert tips and strategies for business growth on our channel.
Link

Manual-to-Maverick

Community for business owners to automate, grow, and scale smarter.
Link

Blog

Insights on automation, marketing, and business growth.
Link

Lourens' Toolbox

Not essential, but extremely useful. These tools help with content, productivity, writing, and scaling — we use or recommend them regularly.

Canva

Create designs, social media graphics, and presentations easily.

Why We Recommend It: We use it for YouTube thumbnails, social posts, and client mockups. It saves time and looks great.

Get Canva

Chat GPT

Endless energy for brainstorming, drafting content, and automating tasks.

Why We Recommend It: We use it daily — for sales pages, scripts, blog prompts, and even automation logic.

Get ChatGPT

Firstbase

Firstbase makes it easy to set up a US company, even if you’re based outside the US.

Why We Recommend It: We’ve used it ourselves to get set up with minimal admin. Great for anyone expanding globally or building a remote-friendly business.

Get Firstbase

Loom

Record quick videos for clients or internal processes.

Why We Recommend It: Makes support, onboarding, and explanations feel personal and async.

*I have since replaced this with ClickUp Clips

Get Loom

Pabbly Connect

Connect and automate your tools without code — ideal for small businesses on a budget.

Why We Recommend It: We use it to automate lead capture, onboarding, and reporting — it’s reliable, flexible, and great value for money.

Get Pabbly

SEO Writing

AI-powered content writing for SEO blogs and product descriptions.

Why We Recommend It: It’s quick, beginner-friendly, and perfect for getting blog content out fast — especially when paired with your SEO strategy.

Get SEO Writing

*Disclaimer: Some links are affiliate links. I may earn a commission if you make a purchase through these links, at no extra to you. I only endorse products/services I believe in.